I started writing this as a precap of my visit to Azeroth but changed it when I found out a buddy of mine from WoW was having surgery this week. I modified it for him to post on his blog if he needed it.
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As some of you may know, Mike used to play a lot of Blizzard Entertainment’s World of Warcraft (WoW) and in fact it is in that game where I met him. Since I’m assuming some of you have never played WoW or don’t know anything about it, I will explain a few basic facts. WoW is an MMORPG which is shorthand for saying it is a multiplayer online role playing game and Azeroth is the world where most of the game takes place.
The game is a simple concept. In exchange for $15/month, each player starts with a few basic abilities and your character improves through a combination of leveling to gain new abilities and gear to make you more powerful. The combination gives a feeling of improvement that can be addictive. This isn’t a particularly new idea but when Blizzard released the game, they hit the sweet spot. When their game came out in late 2004 there were only about 6 million people playing MMORPGs. In under a year the number jumped to almost 13 million and many of them were playing WoW. In the United States alone, they had to open almost 200 servers to accommodate the traffic, each essentially their own little world.
I will never forget the day in game when I got a whisper from a guild of casual players asking for help against some of the game’s harder content. After a few failed attempts, one of their druids bombarded me with a constant steam of private messages and our conversation continued long after his guild gave up the fight. Within a week, I recruited Velanna (aka Mike) and a few of his friends to join my guild. Mike’s character is in the picture below on the far right. I’m next to him in tree form.
As you can imagine, finding long-term friends in an online game like WoW is hard. During the time I was in charge of recruiting for the guild I noticed a consistent trend that every month we’d lose around 10% of our members. That might not seem like much but it essentially means over the course a year, guilds (teams of players) will look completely different than they did a year earlier. Beating the ‘boss’ in the picture below took ‘playing’ 4 hours a night, 3 days a week for almost a year. Only about 5 people remained of the 40 that were there from the start.
That is the nature of the game and the trap of MMORPGs. They suck you in with the promise of a fun social experience but it eventually becomes a grind. As Penny Arcade perfectly summed up in their GIFT cartoon, the anonymous nature of a game like this means you will find a greater percentage of idiots and it’s a test of your interpersonal skills if you want to find a good friend. Of the thousands of people I met in the World of Warcraft, Mike is only one I talk to on occasion.
A few weeks ago, Blizzard sent me a 10-day pass for their latest expansion, Mists of Panderia. I’ve heard some good things about it and despite my misgivings, I decided to check it out. At first, it was weird to play as I couldn’t remember any of the buttons to press but it came back quick and so did the nice feeling of falling into the world of Azeroth.
Of course, there are things I didn’t like. Now that that it is easier for players to access the highest-level content, the designers have decreased the challenge to accommodate players that don’t take the time to understand the game’s mechanics. This seems to have made some players even lazier as many don’t seem to bother to move when they are ‘standing in fire’ as they know healers can keep them alive. Despite that, the latest expansion is a definite win for Blizzard.
The one thing Blizzard can’t change is the fact that no online experience can replace real life interaction and the rise of mobile gaming on Iphones/ Ipads/ Androids is stealing potential customers. As you can see on the chart at the top of the post, the MMORPG industry has stagnated for over the last 4 years and mobile gaming has been a big reason. Games like Angry Birds or Words with Friends are cheap, have little of the social stigma and place little/no time demands on its customers. There’s nothing Blizzard can do about that but I don’t feel too sorry for them. They still have millions of subscribers paying $15 every month and I don’t see that changing any time soon.
Even with the positive changes to the game, my return to Azeroth was short. I know from experience that the time demands are still too much and my completionist nature can’t handle it. I’m not leaving Blizzard’s domain entirely as the new Starcraft expansion is/was released on March 12th so if any of you are interested in playing, my player ID is jebei#674.
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